In this episode of Know Your Risk and Insurance Coverage with RiskProNet, we continue our insightful conversation with Matt Cranney from M3 Insurance. Matt leads M3 Elevate, a pioneering small business insurance division that redefines how firms approach this crucial market. He shares how M3 transformed its small business unit into a sustainable, profitable, and high-value operation by leveraging advisory-led, tech-supported strategies.
We dive deep into key challenges, including how to balance profitability with excellent service, integrate technology efficiently, streamline workflows, and align producer and carrier incentives. If you’re looking to optimize your agency’s small business unit, this is an episode packed with practical takeaways. Tune in for part two of our discussion with Matt Cranney and gain valuable insights into the future of small business insurance.