Agencies within Agencies: The Story of M3 Elevate with Matt Cranney – Part 1

In this episode of Know Your Risk and Insurance Coverage with RiskProNet, we sit down with Matt Cranney of M3 insurance to explore the unique approach behind their small commercial unit, M3 Elevate. Matt shares his journey from Liverpool to leading M3 Elevate, the strategies that turned an accommodation service into a thriving agency within an agency, and the intentional decisions that made it possible. From operational challenges to aligning leadership, this episode provides actionable insights for any agency looking to elevate its small business strategy. Stay tuned for a preview of our second session with Matt, where we’ll dive deeper into insurer tech and operational solutions.